Anthropic signs “more than a dozen” letters of intent for data center leases report DCD

Buyers are building shortlists inside AI tools long before most revenue teams know they're in market, and what gets recommended in the AI search answers depends on what those AI systems can trust. InSyte Premium turns your content into a branded, AI-powered hub that sparks richer conversations, surfaces high-intent leads, and delivers deeper user insights.Learn More → InSyte transforms B2B content into interactive, measurable journeys — host, manage and amplify assets with AI, analytics, automation and enterprise-grade security.Learn More → Transform your customer data into a powerful revenue-generating asset with AI-driven insights, personalization, and strategic activation across key channels.Learn More → From traditional tactics to autonomous systems, we help businesses transition confidently into the Gen AI era. While many still rely on legacy systems or human-heavy processes, Demand AI redefines the approach.

Evaluate intent data vendors based on their data quality in intent data, including how often records are verified, how duplicates are removed, and whether sources are clearly documented. As clean rooms and customer data platforms (CDPs) mature, brands can now join first-party data signals with external intent feeds in a compliant way. This is the backbone of post-cookie intent data, understanding who is showing interest, not just what domain they are browsing from. For a complete reference guide to intent data, including a glossary and provider checklist, see our intent data hub →

The company says it’s building an age prediction system to automatically detect children using ChatGPT, and impose a stricter set of safeguards. Nevertheless, Altman said OpenAI would be relaxing some restrictions, even allowing adult users to start having erotic conversations with the AI chatbot. Researchers have previously found that AI chatbots can lead some users down delusional rabbit holes, largely by reinforcing dangerous beliefs through sycophantic behavior. In recent months, several stories have shed light on how AI chatbots can adversely affect users struggling with mental health challenges.

Traditional Outreach vs. Intent-Driven Outreach

• Its core capability is autonomous prospecting agents that handle top-of-funnel outreach without rep intervention; a second is AI-drafted outreach informed by past conversations.
• While many still rely on legacy systems or human-heavy processes, Demand AI redefines the approach.
• Other buyer intent data sources come from anonymous IPs, ads, apps and publishing networks.
• Similar to G2, TrustRadius offers intent data based on buyer activity on its software review platform.

Privacy shifts and rising ad costs reward brands that capture, enrich, and activate their own data. Structured Q&A content helps voice and AI answers reference your brand. Local entities with clean data, real reviews, and structured content will win visibility—and the calls, messages, and direction requests that follow.

A McKinsey 2024 B2B Pulse Survey found buyers use an average of 10 interaction channels in a single buying journey, up from 5 in 2016. Intent data matters because buyers now self-educate across far more channels before engaging sellers. Learn more about how intent data is collected and used.

Leverage Intent data to unify your marketing campaigns across your CRM, ABM platform, and other tools in your Martech stack so you can empower your sales teams to engage accounts at the right time with the right messages. Bombora’s B2B digital data solutions are derived from our one-of-a-kind Data Co-op consisting of thousands of leading publishers, B2B brand websites and premium data providers. We transform website traffic—including both known and unknown visitors—into addressable digital audiences that can be deployed in real time across the ad tech ecosystem. Our Intent-based audiences are built in real-time using our industry-leading Company Surge® Intent models.

Most B2B buyers are already 70% through their buying journey before a sales rep ever contacts them, according to the 6sense 2024 Buyer Experience Report. For go-to-market teams, getting trusted buyer signals into the tools you already use, without rebuilding workflows or exporting lists, is critical. AI Blueprints extends G2's peer validation model to help teams become more effective at implementing the AI tools they're already evaluating on G2. G2 customers can also apply these MCPs to build agents intent data that further automate their processes within each platform. At G2, we’re building new capabilities designed to close that gap, bringing trusted buyer behavior data directly into the AI agents, CRMs, and analytics environments that go-to-market teams use every day.

Essential Intent data guide

Instead of relying solely on static firmographic data, you can focus resources on accounts that are already in-market. You own this data, and it indicates direct interest in your brand. You can then engage prospects with the right message at the right time, often before competitors even know the account is in-market. According to 6sense's 2025 Buyer Experience Report, the winning vendor is already on the buyer's Day One shortlist 95% of the time.

Insider threat is the potential for an insider to use their authorized access or understanding of an organization to harm that organization. Defining these threats is a critical step in understanding and establishing an insider threat mitigation program. See how Salesmotion helps sales teams save hours on every account. Our 2026 guide reviews 10 top options with pros, cons, pricing, and use cases. With deep experience in enterprise sales and revenue operations, he writes about sales intelligence, account-based selling, and the future of B2B go-to-market. Semir is the CEO and Co-Founder of Salesmotion, a B2B account intelligence platform that helps sales teams research accounts in minutes instead of hours.

News and social insights

Other buyer intent data sources come from anonymous IPs, ads, apps and publishing networks. Other third-party buyer intent data sources provide intent data only at the account level and then guess at contact identities. For this reason, intent data is primarily used by sales and marketing teams, but also has uses for customer success and other departments. The goal of providing their users with intent data is to help them identify prospects who are entering the market to buy. You can use many intent data tools to reach and understand potential customers searching for a solution like yours.

Interestingly, a survey by Bombora with Ascend2 revealed that 56% of respondents primarily utilize buyer intent data to identify new target accounts. With this type of data, you can better understand when a lead is sales-ready. Within the message, they can not only learn about the new users and the account’s score for a specific content topic(s), but also add the contacts to the appropriate Outreach sequence with the click of a button. In addition, according to your intent data, contacts at the account are consuming content that’s related to that product. While intent data, in and of itself, is clearly valuable, it’s utility stretches further when combined with other types of information, such as product usage data.

What Are the Highest-Impact Plays for Buyer Intent Data?

AI agents are a first-class component of these pathways rather than a bolted-on feature. He is an expert in digital advertising and small business marketing strategy, and he aims to fully understand his client’s business and industry to find unique competitive advantages. Tighten targeting, strengthen offers, improve landing pages, and accelerate follow-ups. Pair with fast, automated follow-up for the best opportunity for results that deliver. A unified system for contacts, companies, and deals enables lead scoring, smart routing, and timely outreach.

Exclusive quality at scale

Most teams combine both intent data types for a complete in-market picture. That reasoning separates an intent data platform from a signal feed, and it grounds every recommendation that lands in front of a rep. That position reflects how the all-in-one AI GTM Platform turns intent data from a standalone signal into an end-to-end revenue motion. Its core capability is autonomous prospecting agents that handle top-of-funnel outreach without rep intervention; a second is AI-drafted outreach informed by past conversations.

Even the best intent data solutions fail when marketing and sales don’t agree on what “intent” means. Compliance protects brand reputation and reduces legal risk while maintaining customer trust. When assessing intent data platforms, verify that vendors can document consent, provide clear opt-out mechanisms, and disclose their data sources. Untitled provides both B2B and B2C intent data, serving use-cases across a wide variety of industries. As an example, you may find an intent data provider that only has B2B intent data, while others only have B2C intent data.